seorang wanita sedang minum kopi di sebuah cafe menjalankan tugas copywriter

The public is familiar with the copywriter profession, especially in today's digital era. Many companies, both large and small, require this profession and offer various salary packages. Before we dive into this profession, let's first learn about the copywriter jobs, definitions, tasks, and skills you'll need to master!

What is the copywriter?

a woman is carrying out copywriter jobs, namely writing for marketing advertising purposes

A copywriter is someone who is in charge of creating creative and engaging copy for various types of content and media. However, copywriters do not always write advertising-related texts. As a result, copywriters are classified as social media copywriters, marketing copywriters, brand copywriters, and SEO copywriters.

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What are the differences between a copywriter and a content writer?

two women discussing the differences between copywriter duties and content writers

The difference between a copywriter and a content writer can be seen in the content created and the purpose for which it was created. The goal of copywriters' content is to persuade customers to buy the products they offer. As a result, the content is engaging and encourages viewers to take specific actions. Downloading apps, donating, purchasing courses, accessing links, and other activities. Typically, the content created is shorter than the content writer.

The goal of content writers is to build a deeper relationship with their audience through content. The content can be a text that educates, informs, or entertains the reader. Usually, the content created is longer and more detailed. For example, this article is on the Loker Bali blog.

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What does a copywriter do?

a woman wearing a pink tank top and a man in a blue shirt are discussing about the copywriter jobs in the office

Well, after knowing the definition, now let's see what are the copywriter jobs. Check it out below:

  • Brainstorming and designing advertising and marketing campaigns for the products or services offered, usually in collaboration with creative teams and graphic designers.
  • Write text in different formats for different media.
  • Conduct product, service, consumer, website search trends, competitors, and industry research.
  • Presenting the concept of advertising to customers.
  • Make a copy of the text that corresponds to the brand or company.
  • Analyze campaign results as an evaluation material and help improve subsequent copywriting strategies.
  • Edit and revise the text until the draft is correct and matches the brand and identity of the product.

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What skills should a copywriter have?

three women working in the office performing copywriter jobs well

After learning about the copywriter jobs, let's look at the skills required of a copywriter below:

Make interesting titles

The task of a copywriter that is quite crucial is to be able to write a title that can attract enough viewers to see and read the entire content. As a result, one of the skills you must master is the ability to create a catchy title. An intriguing title does not have to be clickbait!

Updates to trends

Because you already know that copywriter jobs are to write with the goal of marketing according to brand needs, the skill you must have is to keep up with the development of existing trends. This allows you to see what people are currently talking about. You can provide content and create a fresh and up-to-date copy by researching trends.

Create creative writing

Of course, as a copywriter, you must be able to write text in a variety of formats and media. Since the type of content is different for each medium, the description of the content is also different. Creating ad content for Twitter is very different from creating ad content for Instagram or Facebook. The same can be said for other forms of media such as YouTube, TikTok, and LinkedIn.

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Recognize the target audience

Copywriters must also have a strong understanding of their target audience. The more you understand it, the better you will be able to create content in the appropriate language style. This allows the audience to get to know the brand and attract a new and relevant audience.

Good communication skills

Effective communication skills are required for all jobs, including copywriters. Copywriters must be able to work with all parties. For example, the creative and design team, the social media team, the digital advertising team, clients, and other stakeholders.

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That was the discussion about the copywriter jobs as well as the skills required. Do you want to work as a copywriter? In Loker Bali, you can search for copywriter jobs in Bali that are currently available. There are hundreds of other job openings with a variety of positions available; visit the Loker Bali website today!

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