The Bali Tourism Board aims to improve the quality of life and work of the Balinese people while facilitating the travel experience of domestic and international tourists. Given the importance of tourism and a reliable tourism agency that can associate with the government and local communities.

The Bali Tourism Board positions itself as an organization that channels communication and information, representation, tourism consulting, the public and the government with a new spirit and paradigm. The Bali Tourism Board will not only focus on the tourism industry, but will seek to improve the quality of life with the synergy of Non-Governmental Organizations, Mass Media, and Local Governments.